Practical guides on registering, using and protecting trademarks in China.
Introduction: the transfer that is not an assignment Chinese trademark practice draws a distinction that most foreign owners have never had to consider: the...
Read articleIntroduction: the option nobody uses, and when it is the right one Brand owners change their minds. A product line is discontinued, a market entry is...
Read articleIntroduction: a partial refusal does not have to cost you the whole application A Chinese trademark application is examined against a list of goods or...
Read articleIntroduction: two filings that look identical and are not Foreign brand owners in China encounter two filings whose names are near-identical and whose...
Read articleIntroduction: the form that derails an assignment An assignment of a Chinese trademark looks straightforward. The parties agree a transfer, a form is filed...
Read articleIntroduction: recording a licence is not optional housekeeping Where a foreign brand owner licenses a Chinese company to use its mark, or where a Chinese...
Read articleIntroduction: the procedure is where cases are lost A non-use cancellation is the most common contested proceeding a Chinese registration faces. Most published...
Read articleIntroduction: three proceedings, three different clocks Opposition, non-use cancellation and invalidation are the three contested proceedings a Chinese...
Read articleIntroduction: services are used differently Most guidance on proving trademark use in China is written with goods in mind. Invoices, packaging, shipments...
Read article